Aaron Moradi
Selected Writing

Notes on markets, and the things we build to move them.

Notes from someone who builds the systems markets run on: trading, investing, and how the machinery actually works. Not a feed. A working body of essays I stand behind, added to when something is worth saying.

Leadership & Strategy

03

Good to Great, Ch. 4: Confront the Brutal Facts, Yet Never Lose Faith

The Stockdale Paradox — hold absolute faith you will prevail while confronting the most brutal facts of your current reality.

Good to Great, Ch. 7: Technology Accelerators

Technology is an accelerator of momentum, not a creator of it — it can speed a company toward greatness or toward demise, but never cause either on its own.

Zero to One: Notes on Startups (Ch. 1–3)

Every great company earns a monopoly by solving a unique problem; every failure is the same — it never escaped competition.

Markets & Investing

01

The Intelligent Investor, Ch. 8: The Investor and Market Fluctuations

Market quotations are there for your convenience, to be taken advantage of or ignored — never buy because a stock rose or sell because it fell.